In a national launch across the UK, Rowntree’s presents two classics re-imagined, entering its iconic Jelly Tots and Fruit Pastilles brands into the soft sweets space. The all new Squidgers range is a fun, fruity shake up of Rowntree’s household favourites.
With 78 per cent of shoppers willing to try a twist on a classic sweet*, the Squidgers Sharing Bags are Rowntree’s delightful new offering to the public, balancing nostalgic shapes with a tasty soft twist. The Fruit Pastilles Squidgers comes in five classic flavours, blackcurrant, lemon, lime, orange, and strawberry. The Jelly Tots Squidgers will be a tasty mix of raspberry, apple, pineapple and orange flavours.
To celebrate the launch this summer, Rowntree’s has partnered with the number one family savings app, Kids Pass, to give parents and guardians three months free Kids Pass access with savings of up to 40 per cent on a huge variety of summer days out.
From the 1st July to 31st August, shoppers can pick up a participating promotional pack in store. To redeem the offer, shoppers simply need to scan the QR code on pack and submit their details to receive their unique code to sign up to the Kids Pass app (new customers only). Family days out over summer can get expensive, so Rowntree's is bringing a summer of fun! With access to over 1500 offers, never pay full price with Kids Pass.
Sophie Browning, Brand Manager for Rowntree’s at Nestlé UK and Ireland, said: "Our new Squidgers sweets are a deliciously soft and made with fruit juice, perfect for those looking for a twist on a classic. While the British weather can be unpredictable, you can rely on Rowntree's to bring the fruity fun this summer with our Kids Pass partnership. Each pack offers parents and guardians discounts at a huge number of locations across the UK and Ireland, helping everyone create memorable moments together this summer.”
James Mellor, Business Director at Kids Pass, said: "We're thrilled to be partnering with Rowntree’s to help families enjoy unforgettable experiences for less, at some of the UK’s top attractions this summer. We’re excited to see the creative campaign come to life both in-store and out in the market."
Rowntree's Fruit Pastilles Squidgers 120g
Rowntree’s Jelly Tots Squidgers 120g
RRP: £1.50* (*Pricing at sole discretion of individual retailer).
The Squidgers range is not suitable for vegetarians or those following a Halal diet.
†UK, IoM, CI, ROI. 18+. Open to new Kids Pass customers only (no active account 30 days prior to redeeming). 1 x Kids Pass code / person. Purchase promo pack then scan the QR code on pack to claim 3 month offer between 01.07.25 & 30.06.26. Sign up using your details & last 4 digits of your barcode. Redeem code within 30 days via the Kids Pass app. Offer restrictions apply. Purchase, mobile phone & internet necessary. Retain receipt. For full T&Cs, visit www.rowntrees.co.uk/summerdaysout