- Purina research highlights the profound bond between pets and their owners.
- Over two-thirds (63%) of pet owners feel a stronger bond with their pets than with their family and friends.
- Almost nine in ten (88%) pet owners reported that their pets have helped them during moments of vulnerability, sadness or significant life changes.
- The top ways pets provide comfort include helping to take their owners' minds off things (54%), greeting them at the door (52%), making them smile (49%) and snuggling when they need it most (46%).
A new poll of 2,000 UK adults from Purina reveals the deep emotional connections that pet owners have with their furry companions, highlighting the significant role pets play in providing comfort and support during challenging times.
Furthermore, almost nine in ten (88%) pet owners reported that the bond with their pet has helped them during moments of vulnerability, sadness or significant life changes including after a tough day at work (61%), when feeling low (59%), experiencing loneliness (52%) or dealing with interpersonal conflicts (44%).
A further 32% say their bond with their pet has helped them through a break-up, 42% have been supported through health conditions and one in ten (10%) say they’ve been a help when they’ve moved to a new place.
Overall, nine in ten (89%) UK adults believe that humans share a special bond with their pets, a sentiment that increases to 93% among pet owners.
Calum Macrae, CEO Purina UK & Ireland, said: “At Purina we’re pet owners too and we know that pets are often the ones there by our side when we need them most.
“The power of the pet-human bond creates real benefits for people’s wellbeing and this is never more evident than through the work of two of our amazing charity partners: Cats Protection and their Lifeline service – a specialist cat fostering service for those fleeing domestic abuse; and Canine Partners, who partner highly trained assistance dogs with people with physical disabilities, providing them with greater independence and increased quality of life.
“Their work is life changing. It’s why we’re proud to support them and it’s why Purina is committed to helping one million people in vulnerable situations improve their health and wellbeing by 2030.”
The research reveals that simple actions by pets can significantly uplift their owners' spirits. The top ways pets provide comfort include helping to take their owners' minds off things (54%), greeting them at the door (52%), making them smile (49%) and snuggling when they need it most (46%).
For more information about Purina's initiatives and research, please visit here.
Top ten ways the human-pet bond helps people feel better
10. Coping with Break-Ups
For 32% of pet owners, the bond with their pets has been instrumental in helping them navigate the emotional turmoil of a break-up.
9. Support Through Health Conditions
Approximately 42% of pet owners have found emotional support through their pets while dealing with health challenges.
8. Navigating Interpersonal Conflicts
Pets serve as a source of comfort during interpersonal conflicts, helping 44% of owners cope with emotional stress.
7. Snuggling for Comfort
46% find comfort in snuggling with their pets, providing emotional warmth and support.
6. Bringing Smiles
49% reported that their pets bring joy into their lives and make them smile.
5. Alleviating Loneliness
For 52% of pet owners, the presence of their pets significantly reduces feelings of loneliness, providing companionship and love.
4. Joyful Greetings
A warm greeting at the door from a pet can bring joy, as experienced by 52% of pet owners.
3. Distraction from Worries
Pets help their owners take their minds off things, with 54% of pet owners benefiting from this comforting distraction.
2. Uplifting Spirits When Feeling Low
The companionship of pets provides comfort for 59% of owners when they are feeling low, helping to brighten their mood.
1. Support During Sadness and Life Changes
61% of pet owners asked find solace in their pets during moments of sadness or significant life changes, including after a tough day at work.
Research carried out by Research Without Barriers between 16th and 20th May. The same comprised of 2,002 UK Adults. All research conducted adheres to the MRS Codes of Conduct (2023) in the UK and ICC/ESOMAR World Research Guidelines.