Nestlé is introducing Mezeast, a new food brand born from the passion for Middle Eastern cuisine, inspired by its aromatic and full of flavour dishes and a generous and sharing food culture.
From the world-famous falafels, shawarma, tahini and kofta to the hidden gems like pomegranate sauce, toum, muhammara and harissa, Mezeast has been designed to bring together the best tastes and flavours of the Middle East.
The range has been created by Middle Eastern chefs and made with selected ingredients* sourced directly from the Middle East to ensure authentic aromatic flavours for a delicious meal at home inspired by the Levantine region.
Honza Dusanek, Managing Director for Food and Dairy at Nestlé UK and Ireland said:
“Life is better when shared and we are really excited to introduce Mezeast inspired by the Middle Eastern cuisine which is all about sharing and generosity. This unique cuisine is rooted in the belief that a meal is much more than just food; it is a special moment of togetherness and meaningful connections.
“We know that this food culture is loved by so many people and we want to make it available to families everywhere. Mezeast offers the opportunity to cook delicious, authentic and simple meals that bring family and friends together.
“The development of Mezeast has been a true journey – a path of discovery and learning about all the unique ingredients and flavours and we can’t wait to share this passion.”
The Mezeast range includes eleven products consisting of meal kits, seasoning mix sachets, squeezy sauces, spreads and pastes which are a convenient and easy way to cook aromatic Middle Eastern food from the comfort of your home.
These mouth-watering products will be available exclusively in Tesco from 28th June.
Mezeast is the second major food brand launched by Nestlé in the UK and Ireland this month followed by Wunda, a fully versatile pea-based milk alternative that can be used for cooking, baking, frothing, and drinking either hot or cold. Made from yellow split peas, Wunda is high in protein and fibre and has been certified as carbon neutral by the UK Carbon Trust.
*Pomegranate, tahini, oregano, cumin, caraway, coriander and onions
For more information, please contact Nestlé Press Office on 020 8667 6005
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