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Nestlé Cereals launches new ‘NAT Bears’

Individually wrapped bears that crumble to become a fun and tasty bowl of cereal when added to milk

nat bears chocolate
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Nestlé Cereals UK* is today launching something fun to put in a breakfast bowl - its new NAT Bears, an exciting new breakfast cereal individually wrapped in handy kids-sized portions, with a taste everyone will love.

The new NAT Bears is a breakfast cereal made with ingredients made from natural origins, containing no artificial colours or flavours. Designed to help parents make breakfast time fun, it is available in both Honey and Chocolate flavours and has a simple 32g portion control for young children, with one bear equalling one bowl of breakfast cereal when added to milk.

NAT Bears is also high in fibre, with over 50% of whole grain in each serving and features the Nestlé Cereals green banner on pack. This signifies it contains whole grain as its number one ingredient, and that it has at least 8g of whole grain per serving. With the UK’s recommended average fibre intake for 5-11-year olds sitting at 20g per day**, choosing breakfast cereals containing whole grain is an easy way to increase fibre intake.

nat bears honey

Gharry Eccles, Vice President UK & Australia Nestlé Cereals, said:

“We know that parents are looking for a cereal that is both tasty and high in fibre for their kids at breakfast time, and we’re confident that our new NAT Bears fits the bill NAT Bears come as pre-proportioned, individually wrapped bears – you just add one bear to a bowl of milk, and it makes a bowl of tasty cereal.

“We are passionate about making breakfast better and are pleased to introduce this truly unique product to the market, which makes for a happy breakfast.”

NAT Bears is available in Sainsburys from today and will be hitting Shelves in Tesco stores in November. NAT Bears come in a pack of 6 (6x 32g) with an RRP of £2.89***.


Notes to editors:

* NAT Bears launches today in the UK today and in Ireland by the end of 2020
***RRP is at the sole discretion of the retailer.

About Cereal Partners

Cereal Partners UK (CP UK) is the UK operation of Cereal Partners Worldwide. Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Cereals, including favourites such as NESQUIK®, SHREDDED WHEAT®, CHEERIOS® and SHREDDIES®. With more than 50 brands to suit all ages and lifestyles, CPW strives to make convenient and tasty cereals that help people start their day.

Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,000 employees, 15 production facilities and sales teams in more than 130 markets.