This weekend, chocolate fans will have an opportunity to take part in Nestlé’s new campaign to celebrate its recently launched premium confectionery brand Aero Bliss.
Taking place at Westfield London, Shepherds Bush this Saturday and Sunday (15-16 June, 12-6pm), the campaign aims to create special moments through involving people in an interactive activity in which they will have an opportunity to try the new indulgent Aero Bliss chocolates in three luxurious flavours: milk chocolate, salted caramel and praline.
Pressurised flooring and an automated dispenser unit shaped like an oversized Aero Bliss box will be installed for people to interact with as the Aero Bliss advert unfolds on the Eat Street screen.
Every time a passer-by steps on one of five pressure pads in the flooring, the screen creative dynamically changes message. Once there are five people participating, actual bubbles are released and the Aero Bliss soundtrack begins to play. The dispenser lid then opens to reveal an Aero Bliss Mixed Selection for the participants to share and enjoy.
Amy Kendall, Assistant Brand Manager for Aero at Nestlé UK said:
“Our idea is simple. To create and capture sharing moments of joy by celebrating the magic of bubbly Aero moments.
“We hope people will enjoy this fun interactive activity and will love our new Aero Bliss chocolates as much as we do".
Video captured during the weekend activation will be used in a supporting social media campaign; alongside paid social, digital and out of home advertising activities.
Aero Bliss is a new premium version of Aero, which comes as indulgent boxed Aero chocolates in three luxurious variants: Milk Chocolate, Salted Caramel and a Mixed Selection which includes milk chocolate, salted caramel and praline flavours.
Aero Bliss offers a selection of individually wrapped, smooth milk chocolates filled with a cocoa, salted caramel or praline aerated centre with the addition of delicate crispy pieces. The velvety, whipped bubbles inside the chocolate shell melt effortlessly in the mouth with every bite, creating a deliciously smooth chocolate sensation.