Nestlé today launched three plant-based frothy coffees under its iconic Nescafé Gold brand. The almond, oat and coconut lattes are all certified by the Vegan Society as suitable for people following a vegan diet and carry the sunflower trademark on pack.
The premium Nescafé Gold lattes are the world’s first plant-based soluble coffees mixes and are available exclusively from Tesco until February 2020, after which they will also be available in other retailers across the UK and Ireland.
Blends of 100% Arabica coffees have been specially crafted to mix perfectly with the plant based ingredients to create smooth creamy tasting lattes and each mug contains a source of calcium. Consumers will continue to enjoy the high quality Nescafé coffee experience they expect from Nescafé.
This latest frothy coffee innovation from Nestlé will help meet the growing consumer demand for plant-based and non-dairy products. Neil Stephens, Head of the Nescafé business in the UK and Ireland, said: “Our new premium Nescafé Gold frothy coffees bring the plant-based, non-dairy trend out of the coffee shop and into the home. The three delicious flavours, oat, almond and coconut are also vegan friendly as well as being a source of calcium. Nescafé is the world’s favourite coffee, but we do not take our position for granted. We are quick to spot and embrace fast moving coffee trends and tastes in this highly competitive and innovative market. Our new plant based vegan latte mixes are the latest in a long list of innovations to bring new and exciting sensory experiences to our loyal Nescafé consumers.”
The plant-based lattes are being launched first in the UK and Ireland before being rolled out in several markets across Asia, Europe, Latin America and Oceania.
Coffee is one of Nestlé’s high-growth categories. The company continues to invest to lead in the business, create more value for its brands and make a difference for consumers with innovative high quality coffee products. Last month its premium Nescafé Azera brand launched roast and ground coffee bags in the UK and Ireland, which are the first coffee bags specially formulated to be enjoyed as a hot or cold brew.
Last year the Nescafé brand entered the growing 'Origins' arena with the launch of its Nescafé Gold Origins range, which allow consumers to explore authentic and exciting coffees originating from different parts of the world.
The new vegan lattes will complement the existing range of 17 Nescafé Gold frothy coffees.
Nescafé Gold Almond Latte 6x16g (96g), Nescafé Gold Oat Latte 6x16g (96g) and Nescafé Gold Coconut Latte 6x15g (90g) are available in packs of 6.
The RRP is £2.98 and is at the sole discretion of the retailer.
Nescafé is the world's favourite coffee brand, enjoyed in over 190 countries worldwide. With over 80 years of experience in selecting, roasting and blending the very best coffee, it's no surprise that over 5,500 cups of Nescafé coffee are drunk every second in the world!
www.nescafe.co.uk – Follow Nescafé Gold on Twitter @nescafegolduki
Nescafé Plan – by making sure coffee farmers grow viable, healthy crops, and that coffee farming remains sustainable, the Nescafé Plan helps to ensure that the day never comes when coffee lovers have to wake up without their favourite drink www.nescafe.co.uk/nescafe-plan
Nestlé is the world’s largest food and beverage company.
With more than 2000 brands ranging from global icons to local favourites, we are present in 190 countries around the world.
www.nestle.co.uk – Follow our UK and Ireland team on Twitter: @NestleUKI
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