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KitKat puts fans in the driver’s seat with VIP Formula 1® Grand Prix celebration experience up for grabs

Three people dressed in KitKat overalls and a red helmet facing a TV screen which displays racing.
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Tickets are available to win for exclusive F1® Arcade events in London and Birmingham this July hosted by KitKat.

KitKat is giving F1® fans the opportunity to have a break from their usual Sunday routine with a chance to win a pair of tickets to an exclusive FORMULA 1® PIRELLI BRITISH GRAND PRIX 2026 celebration this summer.

Running from 21 May to 10 June 2026, the nationwide promotion offers individuals the chance to secure a pair of tickets to a one-of-a-kind VIP event hosted by KitKat at F1® Arcade in either London or Birmingham on Sunday 5 July.

Designed as the ultimate pit stop for racing fans, the experience promises an immersive celebration of race day, complete with:

  • Food and drinks throughout the event  
  • Immersive F1® racing simulators  
  • Live DJ soundtracking the action
  • Exclusive F1® and KitKat goodie bag

To enter fans must complete the form on https://www.kitkat.co.uk/celebration and choose either the London or Birmingham venue. Winners will be randomly selected, with all attendees required to be aged 18 or over.

Stephanie Scales, Marketing Manager for KitKat, Nestlé UK & Ireland, said: “At KitKat, we’re all about helping people have a break and this summer, we’re taking that to the next level. With our partnership with Formula 1®, the excitement of the British Grand Prix and the immersive experience of F1® Arcade, we’re giving fans the chance to step into the action and enjoy race day in a completely unique way. It’s the ultimate celebration experience, bringing together great food, great vibes and high-speed fun.  

Whether you're a die-hard Formula 1 fan or simply looking for an unforgettable day out, KitKat’s Grand Prix celebration is the perfect way to enjoy race day in style."

The celebration events are the latest step in the KitKat and Formula 1® partnership. The partnership brings the action closer to KitKat and F1® fans by delivering immersive fan experiences like the celebration events as well as through social media engagement, exclusive merchandise, in-store activations, prize promotions and innovative, limited-edition products like the first-of-its-kind chocolate miniature replica Formula 1® racing car and the KitKat Chunky Caramel flavour chocolate bar with marbling effect inspired by the speed of F1 cars. 


More information

The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.  

†UK only. 18+. Normal excl. apply. No purchase necessary. Internet access required. Open: 21.05.26 – 10.06.26. To enter, visit www.kitkat.co.uk/celebration and enter your details and select preferred location (London or Birmingham). There are 43 prizes available to be won in total: 25 pairs of tickets only to the celebration of the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 at F1® Arcade in London hosted by KITKAT on Sunday 5th of July and 18 pairs of tickets only to the celebration of the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 at F1® Arcade in Birmingham hosted by KITKAT on Sunday 5th of July. Both events will take place from 12:00 to 20:00 on Sunday 5th July 2026. Winners and their guests should aim to arrive at the venue between 12:00 and 13:00. Winners will be allocated tickets according to the location selected at entry. Winner and guest must be aged 18+. Max. 1 entry/person across the promotion. Winners selected at random from all valid entries via an independently verified prize draw on 11.06.26. Prize winners must verify promptly due to the short turnaround or risk forfeiture. Full T&Cs at www.kitkat.co.uk/celebration/terms