KitKat continues to fuel excitement amongst shoppers with the launch of a new KitKat Chunky Caramel flavour chocolate bar. This bold innovation celebrates the global partnership between KitKat and Formula 1® and joins the line-up of limited-edition KitKat and F1 products.
Created using Nestlé’s proprietary technology, the new bar features a unique and distinctive marbling effect which is inspired by the speed of F1 cars. With a smooth caramel flavour that perfectly complements the iconic crispy wafer, this new bar promises to deliver a delightful taste experience that will excite both chocolate lovers and Formula 1 fans.
The KitKat Chunky Caramel flavour chocolate bar is rolling out nationwide from mid-February, available in single and multipack formats.
Louise Barrett, Head of the Nestlé Research and Development Centre for Confectionery, York, UK, said: “This new F1-inspired KitKat Chunky was expertly designed to deliver a full sensory experience that captures the excitement of the sport. Our R&D teams have created a striking visual identity using advanced technology that allows for a dynamic mix of colours and carefully crafted a sophisticated flavour profile with hints of caramel and creamy notes for consumers to enjoy.”
Stephanie Scales, Marketing Manager for KitKat, Nestlé UK & Ireland, said: “Formula 1 brings unmatched energy and global cultural relevance, and we wanted to translate that into something that KitKat fans and Formula 1 lovers could enjoy. With its striking marbled effect and smooth caramel flavour, it’s poised to capture attention and generate real excitement for shoppers.”
This launch represents the latest step in bringing the KitKat and Formula 1 partnership to life, combining product innovation with strong consumer engagement. The partnership brings the action closer to KitKat and F1 fans by delivering immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions and innovative, limited-edition products.
In addition, KitKat is also running a limited-time on-pack promotion giving consumers the chance to win exclusive F1 prizes. From January to April, UK and ROI residents can enter by purchasing a participating product and scanning the on-pack QR code, or by visiting KitKat.co.uk/F1 and entering their details along with the last four digits of the barcode.
KitKat and F1 fans will have the chance to win weekly prizes, including tickets to FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 weekend plus £1000 travel allowance, as well as the main prize, a pair of FORMULA 1 GRAND PRIX DE MONACO 2026 tickets plus travel and accommodation*.
Last month, KitKat kicked off this exciting partnership by unveiling a first-of-its-kind chocolate miniature replica Formula 1 racing car.
The F1 logo, FORMULA 1, F1, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
* A full list of participating packs can be found in the Full Terms & Conditions which are available online at kitkat.co.uk/F1. †UK, IoM, CI, ROI. 18+. Buy promo pack and scan QR code for a chance to win. Open 26.1.26. Wkly draws close 23:59 each Sunday until 19.4.26 (4 x winners / week). Each prize: 1 x pair of FORMULA 1 BRITISH GRAND PRIX 2026 Grandstand weekend tickets plus £/€1,000 travel allowance. Main prize draw closes 26.4.26 (1 x winner). Prize: Pair of FORMULA 1 GRAND PRIX DE MONACO 2026 Paddock Club™ tickets plus travel & accommodation. 2 x late entry draws (entries received 27.4.26–1.8.26 and 2.8.26–1.2.27). 2 x F1 / KitKat merch bundles to be won in each late entry draw. Internet & purchase necessary. Retain receipt & promo pack. Max. 1 entry/person/day. Max. 1 x prize type/person. Max. 1 x prize type/household. For full T&Cs, visit www.kitkat.co.uk/F1
