KitKat, the iconic British brand, has unveiled a brand-new product today and it’s perfect for sharing.
Already renowned for helping people “Have a Break”, KitKat is now on a mission to help the nation ‘break better’. The legendary crispy wafer that’s fuelled break times for generations is encouraging everyone to stop overstretching and start taking quality breaks to gain a refreshed perspective, especially after a busy day!
These all-new sharing bars will make it easier to create those moments of connection, by sharing a delicious treat in the evening while relaxing with family and friends.
Available nationwide from 29th January, they come in three new flavours:
- KitKat Double Chocolate: Featuring a cocoa-flavoured filling, covered with thick, milk & dark chocolate marbled swirls
- KitKat Salted Caramel: A salted caramel-flavoured filling, covered with thick caramel flavour milk chocolate and marbled swirls
- KitKat Hazelnut: A hazelnut-flavoured filling, covered with thick, milk & dark chocolate marbled swirl
These innovative bars provide a unique, and multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth. This contrast in textures makes for an exceptional experience, made all the more eye-catching by the stunning swirled effect created by the marbled coating.
Stephanie Scales, Marketing Manager for KitKat at Nestlé UK & Ireland, said: “In today's non-stop world, it's far too easy to let the evenings disappear in a blur. We want KitKat fans to hit that pause button and really unwind at the end of the day… and what better way to do that than by catching up with your favourite people and sharing a delicious treat?
“KitKat's always been about those feel-good breaks and now with sharing bars, we're making it even easier to disconnect and reclaim your evenings.”
Each sharing bar features multiple break-off pieces, making it ideal for enjoying together with friends and family. KitKat Sharing Bars are 99g and contain no artificial colours, flavours or preservatives. They are suitable for vegetarians.
KitKat sharing bars form part of the brands ongoing ‘Breaks for Good’ mission, which focuses on initiatives that benefit both people and the planet. This includes sustainably sourcing cocoa, reducing environmental impact, and supporting communities. For more information, please visit: KitKat® Breaks for Good | KitKat®
KitKat fans will also be pleased to hear that as well as sharing bars, the KitKat Hazelnut 4 finger also launched to much consumer excitement earlier this year. Watch this space for more exciting things to come in 2025!