Nestlé UK and Ireland is continuing its support for the Child Food Poverty Taskforce set up by England international footballer Marcus Rashford.
The taskforce and the #EndChildFoodPoverty campaign was launched back in September 2020 and now, in response to the UK Government’s April 2021 uplift of the Healthy Start voucher scheme, Marcus Rashford MBE and Michelin-starred chef, Tom Kerridge, have joined forces to launch ‘FULL TIME: Get Cooking with Marcus & Tom’.
The project aims to equip families with the skills and recipes to get the most out of the Healthy Start vouchers which from April will equate to £4.25 per child under the age of 4 per week and to encourage take up from eligible families.
Tom has created 52 delicious, family recipes, as part of this 12-month long programme. The recipes are simple and easy to follow with emphasis on limited equipment and inclusion of store cupboard goods with a longer shelf life.
Stefano Agostini, CEO of Nestlé UK&I, said: "We are delighted to support Marcus and Tom’s Full Time campaign to help give children and families skills and confidence to cook good food in their own kitchens. We are proud to continue to support the Child Food Poverty Task Force and get behind this extremely important initiative.”
Marcus added: “Following Government investment into Healthy Start it was important to me that we demonstrated the power in collaboration. We needed to come up with a creative project that really engaged children most in need, preparing them for what adult life has to offer, whilst also attracting all children to break down stigma around usage of the vouchers.
“This project is for every child and I really hope parents and carers will benefit from having a bit of valuable time together in the kitchen when family activity is heavily restricted by financial restraints. I’m proud of what we’ve done here, I’m thankful for Tom, thankful for the Child Food Poverty Task Force members, and I can’t wait to see what the response is."
From Sunday 25th April, recipes will be available to pick up in various forms from selected supermarkets every Sunday morning. Each recipe will feature a QR code linking through to the ‘FULL TIME’ Instagram page where users can access short-form tutorial videos, hosted by Tom, Marcus and a selection of celebrity guests and families.
Recipes will include tasty, substantial meals such as: Tortilla Pizzas, Chicken Satay Stir Fry, Fish Pie Jackets, Mexican Style Chicken, Broccoli & Cauliflower Cheese and Creamy Chicken Pie.
Children and their parents or carers will be encouraged to give each recipe a try at home sharing their results via Instagram with Tom and Marcus and the hashtag #fulltimemeals.