After much anticipation, Nestlé’s new vegan KitKat arrives in stores today!
KitKat V features smooth chocolate blended with a rice-based alternative to milk that beautifully balances the crisp wafer. The bar was developed by chocolatiers and food scientists in Nestlé’s Research and Development centre in York, the original home of KitKat.
Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York said: “Our challenge when we set out to create a vegan-friendly KitKat was to recreate this iconic product using plant-based alternatives.
To achieve this, we worked very hard to get the right balance between the milk alternative and the cocoa. The result is a vegan chocolate that we’re very proud of, and I hope all KitKat fans will love it as much as we do.”
Sascha Macchi, Brand Manager for KitKat said: “KitKat has been championing breaks since 1934 and while people’s need for breaks hasn’t changed, the way we take them has. KitKat is such a successful brand because it has evolved throughout its history, and the arrival of our vegan-friendly bar means there is now a delicious alternative for anyone looking to enjoy a plant-based break. We hope people love it as much as we do!”
Nestlé is helping people embrace more plant-based food, with options across its wide range of food and beverages, including dairy-free coffee mixes and Carnation Vegan condensed milk.
KitKat V (RRP £1) is certified vegan by the Vegan Society. Like the rest of the KitKat range, it is made using 100% certified sustainable cocoa, sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance.
The number of vegans in Great Britain quadrupled between 2014 and 2019. In 2019 there were 600,000 vegans, compared with 150,000 in 2014*.
Notes for editors
*Ipsos Mori surveys, commissioned by The Vegan Society, 2016 and 2019, and The Food & You surveys, organised by the Food Standards Agency (FSA) and the National Centre for Social Science Research (Natcen).
Nestlé is the world’s largest food and beverage company. With more than 2,000 brands ranging from global icons to local favourites, we are present in 191 countries around the world.