Breakfast is about to get fun again! This October Half-Term, Shreddies is launching new Shreddies Peanut Butter Flavour cereal with a playful London café takeover hosted by legendary TV duo Dick & Dom. The Shreddies Breakfast Bonanza with Dick & Dom will bring families together for a free and fun-filled breakfast experience packed with nostalgic games, the pair’s trademark high-energy humour, and a first taste of the bold, crunchy, and distinctly nutty new Shreddies Peanut Butter Flavour.
Tapping into the growing appetite for feel-good nostalgia, on Tuesday 27th October 2026 for one day only, families and cereal lovers alike are invited to swap their rushed morning routines for a memorable breakfast with the much-loved noughties TV pair.
Commenting on the event and launch, Dick & Dom (Richard McCourt and Dominic Wood) said: “We are completely bonkers about breakfast! Growing up, mornings were all about pure fun, but let’s be honest modern breakfast routes have become a bit boring… not on our watch! When Shreddies told us they were dropping a brand-new Peanut Butter flavour cereal, we were all in on shouting about it with the fun and playfulness it deserves! Come and see us with the family for games, laughter, and of course delicious peanut-butter flavour yumminess. Ready, Shreddies, Go!”
Same Shreddies crunch. New nutty-twist.
The new release combines the unmistakable woven wholegrain crunch that generations have loved since 1953 with a rich, tasty peanut butter flavour. Designed to give mornings a satisfyingly nutty upgrade, NEW Shreddies Peanut Butter Flavour joins the existing lineup alongside Shreddies Original, Frosted, and Coco.
In addition to its bold new taste, Shreddies Peanut Butter Flavour delivers the nutritional credentials parents know and trust:
- High in fibre & made with whole grains
- Contains 5 B vitamins & iron to unlock morning energy1
- No artificial colours or flavours
Event & Listing Details
- Event Name: Shreddies Breakfast Bonanza with Dick & Dom
- Date: Tuesday 27th October 2026
- Time: 12:30 – 14:00
- Location: 21 Soho, 3-5 Sutton Row, London W1D 4NR
- Age Suitability: Recommended for families with children aged 8 and over
- Price: Free entry (advance booking required due to limited capacity)
- Tickets & RSVP: Book your space on Eventbrite HERE
Information
1 Shreddies is a source of iron which contributes to normal energy-yielding metabolism. Enjoy as part of a healthy diet and lifestyle.
