- Quality Street and Monopoly are teaming up to open a pop-up bank with a difference in Soho, London. Visitors can exchange Monopoly money for real chocolate.
- New research reveals nearly three quarters of Brits (73%) bend the rules while playing festive board games, with rent dodging, bank raiding and sweet bribery exposed.
- Gen Z are three times more likely than Boomers (22% vs 7%) to spite-play and deliberately help another opponent win just to sink the leader, while 1 in 10 Brits (10%) admit to flipping the board over in frustration.
- The collaboration lands alongside an on-pack promotion across Quality Street tubs nationwide, featuring a top cash prize of £20,580 – that’s all the money in the Monopoly bank!
Quality Street and Monopoly, two staples of Christmas celebrations, are joining forces to open the Bank of Quality Street this festive season in London’s Soho.
Opening its doors from 24th–25th November at 15 Bateman Street, the pop-up will offer fans a chance to turn their playful board game rivalries into sweet rewards. Visitors can roll-up with their Monopoly money to exchange for real-life Quality Street sweets! Guests will receive a pick ’n’ mix bag to choose their own personal Quality Street favourites in return for their Monopoly notes.
Bank visitors making a deposit can also ‘Spin to Win’ the interactive game board, where landing on a Quality Street icon provides the chance to walk away with extra prizes, while passersby dropping in without Monopoly money can still take part—no Free Parking required! In addition, a lucky 20 guests who are first in the queue at opening time each day will be treated to an exclusive Quality Street x Monopoly board!
From Rule Bending to Sweet Bribery: How Britain Plays at Christmas
The pop-up is inspired by new research among 2,000 UK adults, exploring how Brits play games and enjoy a little friendly competition at Christmas.
Stage 1: The Sneaky Tactics
When families gather around the table at Christmas, nearly 3 in 4 holiday gamers (73%) admit to bending the rules. "Forgetting" or pretending not to notice having to pay rent tops the list of sneaky Monopoly tactics (24%), followed by dipping into the bank when no one is looking (17%), secretly jumping ahead spaces (16%) and stashing property cards under the board (15%).
Stage 2: Sweet Currency
When tactical rule-bending fails, Brits resort to sweet persuasion. Over 1 in 10 festive game players (11%) admit to offering chocolates or favours to bribe opponents and clear game debts. When it comes to high-value sweet currency, The Purple One reigns supreme as the ultimate bribe (22%), with The Green Triangle (10%) and Strawberry Delight (10%) proving equally effective at securing immunity.
Stage 3: The Competitive Aftermath
The competitive spirit can run high, with 56% of Brits exhibiting competitive traits. 18% quit early, 10% admit to hiding dice or pieces to halt play and 10% have physically flipped the board over in frustration. Younger players favour strategic sabotage: Gen Z are three times as likely as Boomers (22% vs 7%) to play dirty by helping a rival win purely out of spite toward the leader.
The Ultimate Offence
This playful rivalry even extends beyond the gameboard itself – 2 in 3 Brits (66%) admit to committing the ultimate festive crime: eating a chocolate and placing the empty foil wrapper back inside the tin.
Beth Lucas, Marketing Director for Nestlé Confectionery UK&I, said: "Christmas simply isn't complete without a tub of Quality Street and a spirited family game of Monopoly. Christmas is all about coming together, and whether it’s someone sneaking the last Quality Street or the player who can’t resist helping themselves to the banker’s cash, it’s those playful moments together that make the best festive memories. By bringing together two British icons, we're giving people a chance to turn their Monopoly money into real chocolate and bank some genuine quality time together this season."
Nationwide On-Pack Promotion
Can’t make it to Soho for this event? Don’t worry - to be in with a chance of winning the value of all the money in the Monopoly bank (that’s £20,580!), you can pick up a promotional tub of Quality Street where an in-pack Chance Card offers shoppers a shot at winning. There are also 5,000 limited-edition octagonal Quality Street x Monopoly gameboards up for grabs, alongside thousands of cash prizes.
EVENT DETAILS: THE BANK OF QUALITY STREET
Dates: Tuesday 24th November – Wednesday 25th November 2026
Location: 15 Bateman Street, Soho, London W1D 3AQ
Nearest Stations: Leicester Square / Oxford Circus
Admission: Free (Monopoly money is used for theatrical exchange and returned after trading)
About the Research:
Research conducted by Censuswide among 2,000 UK nationally representative adults (18+) between 14.10.2026 and 16.10.2026.
The Quality Street x Monopoly tub is available at stores nationwide for the Christmas 2026 season only, while stocks last.
On-pack promotion opens 01.11.2026. Late entry draws close 31.01.2027 and 30.04.2027.
Full terms and conditions at www.qualitystreet.co.uk/monopoly
Monopoly is a trademark of Hasbro. Used with permission.
