A new Milkybar sharing bag, Milkybar Mix Ups, will see the brand mix its famed white chocolate with milk chocolate for the very first time.
Milkybar Mix Ups is an exciting mix of Milkybar white chocolate buttons with a cocoa filling and milk chocolate buttons filled with a milky filling.
The product has been invented in response to increasing demand for Milkybar to introduce a mix of milk and white chocolate on its original brand. Last year’s Milkybar Wowsomes launch, the world first 30% less sugar chocolate bar, was the first time that milk chocolate had featured in a Milkybar product.
Alberto Pisanello, Assistant Brand Manager for Milkybar, said: “We think Milkybar Mix Ups are very special, and if they are as popular out there as they have been at Nestlé HQ then we’re sure our fans will absolutely love them!”
Milkybar Mix Ups are being made at Nestlé’s factory in Fawdon, Newcastle on the Rolo production line using a very similar technique and the very same milk chocolate recipe as the famous Rolo.
Kevin Shrimpton, Factory Manager at Nestlé Fawdon said: “We are really excited to be producing under the Milkybar brand for the first time. We are doing a lot of work at the factory to focus our particular areas of expertise and it’s great that we have been able to put our knowledge and experience on Rolo to good use in creating Milkybar Mix Ups.”
Milkybar Mix Ups go on sale over the next few weeks as a sharing bag and individual bag. For more information read our press release.