Nestlé UK has pledged to include more vegetables in on-pack and online meal recommendations for their Maggi dry recipe mix range as part of the Peas Please initiative.
The company pledges to update all retail Maggi dry recipe mix (e.g. Maggi So Juicy), stock cube and stock pot meal recommendations to include at least two portions of vegetables per serving (on-pack and online) by the end of 2018. Nestlé hopes this will encourage over 3 million people who buy these Maggi products every year to eat more veg.
Paula Jordan, Managing Director for Food, Nestlé UK & Ireland:
“Our Maggi dry recipe mix range is all about creating great tasting meals using authentic flavours and encouraging better cooking, so it makes perfect sense for us to support the Peas Please initiative with a pledge to help increase vegetable consumption in the UK.
“These products will now come with a recommendation that our consumers accompany their Maggi meal with two portions of vegetables. We want to help encourage and inspire more than three million Maggi shoppers to cook and eat nutritious meals for the whole family.”
Maggi dry recipe mixes are the biggest range of Maggi in the UK according to sales and are bought almost every two seconds in the UK.
Peas Please is a ground-breaking new initiative from think tank The Food Foundation focused specifically on increasing vegetable consumption. Peas Please aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments with a common goal of making it easier for everyone to eat veg.
ENDS
For more information please contact:
Nestlé UK Press Office on 020 8667 6005 or email [email protected]