In an exciting new partnership for 2024, Nescafé by Nestlé Professional has given small and medium sized businesses a unique opportunity to win bespoke insight and advice from serial entrepreneur and business guru, Deborah Meaden.
Nescafé, Let’s Partner up for Good, awarded seven lucky businesses from across all industries a seat at the table to discuss their business challenges with Deborah Meaden and Nescafé B2B business experts.
The winners had the opportunity to ask questions face-to-face on a range of topics, in front of a live studio audience. The event was recorded in London’s Soho and a series of three short films will be shared with the SME community to offer valuable advice and tips.
Airing from September 2024 onwards via the Nestlé Professional website and YouTube channel, business owners are encouraged to sign-up on the website to receive updates and announcements.
Katya Simmons, Managing Director, Nescafé by Nestlé Professional, said:
"We know that there are common themes and challenges amongst entrepreneurs. By working with real businesses, we’ve been able to understand some of those challenges first-hand and offer thoughts, tools and advice that we hope will benefit the winners and through the campaign, reach the wider SME community. If as a Nescafé team, we can support and make a positive impact, this means the world to us."
Deborah Meaden added:
“This is a fantastic initiative that I’m delighted to be a part of. Running a business can often be overwhelming and at times, even a little lonely. There’s a lot to think about, from operating responsibly through to prioritising wellbeing for employees, all whilst focusing on growth targets and moving the business forward. Helping businesses develop and grow, based on my own experiences, is something I love to do. I look forward to seeing what the future holds for each of the winners."
Kym Morris, Legionella Fire Safe Services and competition winner, said:
"It was an incredible honour to be selected as one of the seven winners by Nestlé Professional to spend a day with their experts and Deborah Meaden. The advice we received was invaluable. We were also thrilled to get feedback from Nescafé's sustainability expert, Robin Sundaram, who congratulated us on our significant efforts in business sustainability. We look forward to continuing our collaboration with Nestlé Professional in the future."
For more information on the campaign to help small businesses navigate the challenges they face, visit the Nestlé Professional website