Nestlé Confectionery will launch its first UK ever direct-to-consumer offering with the introduction of the KitKat Chocolatory.
The KitKat Chocolatory range brings luxury, handcrafted KitKats to the UK including an option for shoppers to visit an online store and ‘create their own break’ by choosing from four types of chocolate and 14 ingredients to build their own, eight-finger KitKat. They can then personalise the packaging and have it handmade to order and delivered right to their door.
Stefano Agostini, CEO for Nestlé UK & Ireland, said: “All across our business we are investing in our brands to develop the innovation that people are looking for. The introduction of KitKat Chocolatory is all about the demand for more luxury, premium confectionery and the opportunity to personalise a product which is a trend that continues to grow and grow.
“Add to that the possibility to have a handmade KitKat delivered straight to your door and this is a very new and exciting development for both Nestlé in the UK and our famous KitKat brand.”
All of the new KitKat Chocolatory products have been developed by expert confectioners in-house at Nestlé in York while teams of people have also worked to deliver new packaging, digital content and the infrastructure required to deliver a whole new business model.
Rabia Khan, Head of KitKat Chocolatory in the UK & Ireland said: “We know how much people love the idea of new and exciting KitKat flavours as well as the opportunity to create their own so we are incredibly excited to be announcing KitKat Chocolatory now.”
“This has been a huge team effort within Nestlé to change the way we do things and make our very first direct-to-consumer Confectionery offer a reality in the UK. I am so proud of the results and hope that people enjoy these products as much as we do.”
KitKat Chocolatory launches online at www.kitkatchocolatory.co.uk before the end of the year while products will be available in 30 John Lewis & Partners shops and York’s Chocolate Story – a visitor attraction in the heart of York – later this week.
For more information – read our press release.