KitKat Bunny opens the doors to its brand new rabbit reality TV show!

kitkat big bunny hutch

With Easter just around the corner, KitKat Bunny today opens the doors to its very own rabbit reality TV show, the Big Bunny Hutch. This fly on the wall show sees five real life fluffy bunnies compete for your affection and votes, with one bunny ultimately crowned the KitKat Easter Bunny 2021. The programme is narrated by The Only Way is Essex star Pete Wicks.

The action starts today on, as bunnies Coco, Marble, Alice, Snowy and Popcorn enter the hutch for the very first time, where they’ll become acquainted with their home and each other.

You can follow the bunnies every day this week, with new episodes airing each morning at 11am, the perfect time to take a break and enjoy a KitKat Bunny. With a rich chocolatey centre, filled with crispy wafer pieces and encased in a smooth milk chocolate shell, KitKat Bunny is as great for Easter baking as it is for bunny hunts around the garden.

Commenting on his role as narrator, Pete Wicks said; “I like to think I know a thing or two about reality shows, but I can’t wait for you to see what these adorable bunnies get up to in the hutch. Who’s the charmer, the quiet one, the life and soul of the party? This might be the strangest reality show I’ve ever been involved with….”


Sascha Macchi, Brand Manager for KitKat said “We know throughout this past year, the nation has found having a break harder than ever before. We all deserve to have a break and so what better way to unwind than with new style of reality show. Watching our fluffy, four-legged friends can help us relax, and so we hope each bite-sized episode will bring some light-hearted fun to the nation’s breaks. So sit back with a cuppa and a KitKat Bunny, discover our fluffy contestants’ personalities and vote for your favourite to be crowned the KitKat Easter Bunny 2021!”

The KitKat Big Bunny Hutch series will run daily from 22 – 27 March at 11am on At the end of the series, votes will be counted, and on Tuesday 30 March one lucky bunny will be crowned the KitKat Easter Bunny 2021, just in time for the Easter holiday. Meanwhile, fans looking for an extra bunny fix can tune into Heart Breakfast every weekday from today, where one of the fluffy stars will be making a guest appearance each morning.

KitKat Bunny is available from major retailers and convenience stores nationwide.