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Garden Gourmet unveils new 'Whatever-tarian' TV ad for Veganuary


Garden Gourmet has kicked off 2022 with the release of a new 'Whatever-tarian' TV ad campaign to show how tasty going plant-based can be with Garden Gourmet.

The new 'Whatever-tarian' TV ad shows how everyone, whether you are a Vege-tarian, Flexi-tarian, Messy-tarian, Deluxe-tarian or Spicy-tarian, can enjoy a little plant-based with the incredibly juicy Sensational range from Garden Gourmet.

The campaign targets not only vegans and vegetarians but also meat eaters looking for recipe inspiration and will run until 13th February across TV, video on demand, social and digital.

Honza Dusanek, Managing Director for Food and Dairy at Nestlé UK and Ireland said: "We are very excited about our new campaign for Veganuary. Veganuary is a key time to give plant-based eating a go and we want to show people how delicious and easy switching to plant-based can be with Garden Gourmet. Keep your eyes peeled for our new Garden Gourmet 'Whatever-tarian' TV ad on ITV, Channel 4 and Sky."

The Garden Gourmet Sensational range was launched in UK supermarkets in September last year offering delicious and nutritious meat1 substitutes for food lovers looking to cut down on meat but not wanting to compromise on taste. All products in the range can be easily switched into everyday meals and include Sensational Mince, Sensational Burger, Sensational Sausage and Sensational Mediterranean Fillet Pieces.

The Garden Gourmet products are high in protein and are a source of fibre. The brand has also committed to be carbon neutral by the end of 2022.

In addition to supermarkets, Garden Gourmet is also available to caterers and food service industry through Nestlé Professional. The Garden Gourmet Sensational Burger and the Garden Gourmet Cumberland Sausage are served at 800 Premier Inn hotels and their 400 associated Whitbread restaurants on both their breakfast menu, and as a plant-based alternative to the sausage & mash in selected restaurants.

Subway UK uses the Garden Gourmet brand as the sole provider of vegan 'meatballs' in their hugely popular 'Meatless Meatball Marinara', which launched in January 2020 and is available in Subway stores across the UK. The 'Meatless Meatball Marinara' claimed the top spot at 2020 PETA's annual Vegan Food Awards in the Best Vegan Sandwich category.

1 Protein contributes to the maintenance of muscle mass when consumed as part of a balanced diet and healthy lifestyle.