- Nescafé Azera proudly welcomes a new partnership with The Prince’s Trust for the By Design campaign.
- The premium coffee brand continues to champion and support young creatives and donates £150,000 to The Prince’s Trust to support the work the charity does.
- The Prince’s Trust-supported young people were asked to design tins that reflect their personal expressions and the five winners have been selected.
Calling all coffee and design lovers! Nescafé Azera is proud to announce its brand-new collaboration with The Prince’s Trust for the By Design campaign. As part of the partnership the brand has donated £150,000 to support the amazing work the charity carries out with the disadvantaged young people - and has done since its inception in 1976.
In previous years, the limited-edition By Design tins were designed by second year Graphic Design students from the University for Creative Arts. This year, the people behind the Nescafé Azera brand decided it was the right time to partner with the youth charity, for an even more meaningful collaboration, particularly at a time when young people have been hit hard by the COVID-19 pandemic.
Nescafé Azera proudly inspires and champions young, creative minds and will give The Prince’s Trust-supported young people access to industry experts and will showcase their work to a wide audience - something that previously may have felt out of reach to them.
The By Design campaign will now provide a unique platform for young people from disadvantaged backgrounds during what is a very difficult time - further establishing the Nescafé Azera brand’s ambition to be a force for good.
Lucy Gardner, Brand Manager for Nescafé Azera said:
"We are so thrilled to be partnering with The Prince’s Trust for the By Design campaign. Now in its seventh year, we felt it was the right time By Design evolved into an even more meaningful partnership that would help young, talented people gain more of a platform and give them an opportunity to showcase their design work.
"We have been so impressed with the talent at The Prince’s Trust and I absolutely love the tin designs we have selected. I am so excited to see the tins in stores across the country and look forward to hearing some interesting opinions and conversations I know the designs will encourage - as they are so relatable!"
The brand passionately believes that the relationship between coffee and design is an intricate one, and both hold similar objectives. Coffee and design inspire, galvanise, and transcend basic functions. The Nescafé Azera By Design campaign offers exactly that - it creates curiosity through conversation over a delicious cup of coffee, and gives young people its iconic tins as a canvas for their own personal expression.
Frances Milner, Director of Fundraising at The Prince’s Trust said:
"We are proud to work with Nescafé Azera on the By Design campaign, creating a partnership that promotes inclusivity, amplifies young talent and helps to drives change for the next generation. The By Design competition gives young people a chance to bolster their design skills and network with industry experts, as well as showcasing the immense talent of young people supported by The Prince’s Trust.
"We are enormously proud of the winners and their products, which seek to raise aspirations among other young people and motivate them to connect with The Prince’s Trust. We are looking forward to developing our partnership with Nescafé Azera and growing our important work together."
The limited-edition Prince’s Trust Nescafé Azera By Design tins will be available from October in major retailers.
Notes to editors:
Nestlé is the world's largest food and beverage company. With more than 2,000 brands ranging from global icons to local favourites, we are present in 191 countries around the world.
About The Prince’s Trust
The Prince’s Trust helps young people all over the UK to build their confidence and skills and supports them into jobs, education and training. Founded by The Prince of Wales in 1976, the charity supports 11 to 30 year-olds who are unemployed, struggling at school and at risk of exclusion.
Many of the young people helped by The Trust’s youth support workers and mentors are in or leaving care, facing issues such as homelessness, mental health problems, or have been in trouble with the law. The courses offered by The Trust give young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.
The Trust has helped over a million young people to date. Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.