Nestlé Cereals is launching its first ever Nesquik media campaign to support its cereal portfolio.
The new campaign launched in February and promotes Nesquik’s non-HFSS cereal portfolio – Nesquik Chocolate, Nesquik Mix and Nesquik Choco Waves – highlighting Nesquik’s great taste and nutritional attributes, boasting whole grains, B vitamins, calcium and iron.
The new advert will feature across digital video on demand channels Channel 4, ITVx and Sky and social media platforms including Facebook, Instagram and YouTube.
The media campaign will also be supported by shopper marketing and in-store retail activity throughout the year in major UK supermarkets, which will include cross-category activations alongside the Nesquik milkshake products and on-shelf marketing.
As part of Nesquik’s guarantee to provide consumers with tasty breakfast options, Nesquik is also launching a Taste Guarantee campaign that allows customers to return Nesquik cereal products for a full refund if they do not meet their taste expectations. This campaign will be promoted on-pack and will run until the end of September 2024 with omnichannel marketing support.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “Nesquik is an iconic and much-loved brand that we’re delighted to showcase again in the UK with our exciting media campaign. The new campaign highlights everything that is so great about Nesquik – a tasty breakfast option that provides families with a fun start to the day. This new campaign reinforces our commitment to the Nesquik brand, having also added to the well-loved family brand with the launch of Nesquik Choco Waves last summer.”
About Cereal Partners
Cereal Partners UK (CP UK) is the UK operation of Cereal Partners Worldwide. Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé Cereals, including favourites such as Nesquik, Shredded Wheat, Cheerios and Shreddies. With more than 50 brands to suit all ages and lifestyles, CPW strives to make convenient and tasty cereals that help people start their day.
Established in 1990, CPW is a long-standing partnership between Nestlé and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,000 employees, 15 production facilities and sales teams in more than 130 markets.