NESCAFÉ updates its packaging design

May 5, 2016

 



NESCAFÉ has recently updated its NESCAFÉ Café Menu packaging, celebrating its work with local dairy farmers to source fresh, high quality milk for its products made at Nestlé Dalston in Cumbria.

The milk, sourced from Cumbrian First Milk farmers is used in a variety of Nestlé products including NESCAFÉ Café Menu. Nestlé’s partnership with First Milk reflects its commitments to sourcing quality fresh milk from farms that use responsible farming practices.

The new packaging features a cow in a field enhancing the naturalness of the product and bringing people closer to the origin of the milk inside their delicious and frothy NESCAFE Café Menu.

NESCAFÉ Azera, NESCAFÉ Gold Blend and NESCAFÉ Original packaging have also been updated and now all feature information regarding Nestlé’s commitments to NESCAFÉ Plan. Through the NESCAFÉ Plan the company has made a commitment to help secure the future of coffee for those who enjoy drinking it, and those who make a living growing it.

By making sure coffee farmers grow viable, healthy crops, and that coffee farming remains sustainable, the NESCAFÉ Plan helps to ensure that the day never comes when coffee lovers have to wake up without their favourite drink.

It all starts with a NESCAFÉ.

*More information on Nestlé’s Milk Plan can be found here: www.nescafe.co.uk/milkplan  
**NESCAFÉ Plan:
http://www.nescafe.co.uk/nescafe-plan