Nestlé UK and Ireland is introducing a new flavour to join its popular KitKat Chunky range, the new KitKat Chunky Salted Caramel Fudge.
This yummy new bar is a delicious combination of crispy wafer with a salted caramel fudge flavoured topping, covered in milk chocolate.
Not only does the new KitKat taste great, it looks great too. The packaging has been inspired by a retro sweet shop design with turquoise stripes and appetising imagery to take you back in time to your childhood memories.
The launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year.
Last year’s flavour variant, KitKat Chunky New York Cheesecake was a hit among millennials with over 70% of them saying they would try it again, whilst in 2016 KitKat Chunky Cookie Dough was the No.1 chocolate singles launch, proving consumers love to try new flavours from the brand.
Natasha Lawless, Brand Manager for KitKat said:
“KitKat fans love exciting new combinations and flavours from their favourite brand, and with the ongoing popularity of salted caramel, we thought it was only right to bring this salty-sweet combination to KitKat Chunky.
“Following the incredible success of KitKat Chunky New York Cheesecake and KitKat Chunky Cookie Dough, this year’s bar has all the credentials to be yet another smash hit.”
KitKat Chunky Salted Caramel Fudge bar will be available in selected Sainsbury’s stores from tomorrow (15/08) and all major retailers from Monday 20th August.
KitKat has been around for more than 80 years and continues to be hugely popular.
KitKat Chunky was launched in 1999 and over the years it has been frequently innovated to deliver exciting flavours, such as Peanut Butter, Hazelnut, Coconut, Chocolate Fudge among many.
ENDS
For more information please contact:
Nestlé UK Press Office on 020 8667 6005 or email [email protected]