Nestlé UK and Ireland
Nestlé UK & Ireland supports Pledge 4 Plastics, a government backed national initiative which aims to boost recycling of plastic packaging in the UK.
Led by Recoup, a plastics recycling charity, it has been developed with partners including Nestlé UK Nestlé Waters , Coca Cola Enterprises, Marks & Spencer, Unilever, RPC, Veolia, Closed Loop Recycling, Valpak, Kent Resource Partnership, Surrey County Council, PlasticsEurope, WRAP and Defra.
The initiative is in response to challenging recycling targets set by UK Government for the packaging industry for the period 2013-17 which mean recycling levels need to double over the five year period.
Alison Ingle, Nestlé UK & Ireland Group Packaging Manager said:
"Nestlé are very proud to be supporting the Pledge 4 Plastics initiative. Working together on the campaign, we have developed a clear communication plan that will help to increase consumers understanding of plastic recycling and hopefully have a positive effect on the amount of plastic packaging recycled in the UK."
Siân Chapman, Nestlé Waters Corporate Communications and CSV Manager added:
“Nestlé Waters is delighted to be involved in this ground breaking initiative, which has seen people from a cross sector of responsibilities come together and pool areas of expertise to launch such a joined up campaign. It is encouraging to see that, when dealing with complex topics such as recycling, collaborations can work and Pledge 4 Plastics will hopefully deliver some great results for society.”
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