To Press Releases listNov 6, 2017
Nestlé has joined forces with ITV to offer fans an exclusive, money-can’t-buy opportunity to attend a Quality Street themed Christmas party on the famous cobbles.
Bringing together two of the nation’s most iconic streets – Quality Street and Coronation Street, ten lucky winners and their guests (three guests per winner) will be invited to a one-off bash hosted on the actual set of Coronation Street at Media City in Manchester.
Forty guests will enjoy an exclusive tour of the Coronation Street set and take home personalised Quality Street gifts. All of this will be followed by a Christmas buffet served in the iconic Rovers Return.
Jonathan Smith, Senior Brand Manager for Quality Street, said:
“Quality Street is a brand that is all about bringing families and friends together and we are delighted to join forces with ITV to offer the prize on Coronation Street, Britain's longest-running soap opera at this most wonderful time of the year.
“I imagine that many a Christmas day has been spent with the family enjoying Quality Street in front of the Coronation Street Christmas special and both are long-time fixtures of the festive season here in Britain.”
The special competition will feature at the end of Quality Street’s revamped Christmas TV ad which will air during Monday 6th November’s edition of Coronation Street at 7:30pm. This will be the first showing of the advert for 2017 and marks the first signs of Christmas.
Fans can enter the competition from Monday 6th November via ITV.com/QualityStreet or STV.com/QualityStreet (Scotland). The campaign will close at 11pm on 30th November. The party will be held on Saturday 16th December.
And that’s not all that Quality Street has got to offer this Christmas…
Last month Nestlé revealed that the Toffee Deluxe will return to the assortment in tubs and tins for Christmas 2017. The sweet was replaced by the new Honeycomb Crunch for the brand’s 80th birthday in 2018 but has been restored following huge public demand. Honeycomb Crunch is also staying meaning that the assortment goes from 12 to 13 sweets overall.
Quality Street fans will also have an opportunity to walk down a Quality Street experience at the Magical Lantern Festival at Roundhay Park in Leeds running from 24th November through to 31st December. Guests will have the chance to see Quality Street Christmas magic brought to life in front of their eyes with a full Quality Street scene, giant Quality Street sweet lanterns, a snow machine and Christmas music. Visitors will also have a chance to buy a personalised Quality Street Tub – a perfect Christmas gift.
Quality Street was first introduced in 1936 in Halifax, West Yorkshire by Harold Mackintosh. Harold was the son of John and Violet Mackintosh who created the Toffee Deluxe as a standalone product earlier in the 20th century.
Named after the J M Barrie play, Quality Street is still manufactured in Halifax to this day and the Nestlé factory produces more than 10 million sweets every single day in the run up to Christmas.
For more information please contact:
Nestlé UK Press Office on 020 8667 6005 or email firstname.lastname@example.org
Notes to Editors:
- The Quality Street and ITV campaign goes live on Monday 6th November.
The ad promoting the campaign will be shown across ITV channels, VOD, ITV.com and X Factor App with the first airing during Coronation Street on Monday, 6 November at 19.45.
The QUALITY STREET range is reviewed and refreshed each Christmas season and, this year, features a 750g tub alongside larger tins at 900g, 1.2kg and 1.5kg. As well as a mini 240g tin, 500g pouch and 600g jar there are three carton options made up of the main selection, Toffees and Fudge and Fruit Cremes. Fans of The Purple One or Strawberry Delight can buy single sweet packs of their favourites in wrappers designed to look like giant versions of the individual sweet.
More information on the return of Toffee Deluxe can be found at: http://www.nestle.co.uk/media/pressreleases/quality-news---toffee-deluxe-is-back-in-time-for-christmas