Nestlé UK and Ireland
Despite the challenging economy Nestlé UK & Ireland has defied the gloom of the recession and continues to deliver a strong performance in the third quarter of 2012.
Key to the business’ performance is the continued success of the NESCAFÉ range across a number of different coffee categories. NESCAFÉ retains its position as the UK’s No. 1 soluble coffee brand producing the categories two best selling brands NESCAFÉ Original and NESCAFÉ Gold Blend.
NESCAFÉ Dolce Gusto Coffee, the innovative coffee system providing coffee-shop quality drinks at a fraction of the price on the high street, has increased share of cups for the pods market from 33.2% to 40.0% and increased machine sales by over 19% this year. The NESCAFÉ Dolce Gusto plant in Tutbury has introduced seven new high speed production lines to meet the growing demand.
Nestlé Confectionery also enjoyed a strong third quarter with record sales in September, driven in part by a number of innovative marketing campaigns. Yorkie returned to TV screens for the first time in 10 years and has seen a 29.5% increase in value year to date. Kit Kat Chunky sales have been boosted by more than 18%, benefiting from the introduction of Peanut Butter Chunky chosen by public vote. While Kit Kat, Yorkie and Aero have launched a promotional first with the ‘We Will Find You’ campaign, where winning consumers will be tracked by GPS and handed a £10,000 prize by a Special Delivery Team.
Fiona Kendrick Chairman & Chief Executive, Nestlé UK & Ireland commented:
“Our business continues to perform well as we enter the last quarter of the year. The economy remains tough but overall we are growing market share in the majority of our categories.
Coffee and confectionery have always been our heartland and they continue to drive our business forward. The success story of Dolce Gusto proves that even in challenging times providing shoppers with quality products that answer their lifestyle needs is what matters most. Nestlé has also always led the way in the world of marketing and our results show that our ground breaking campaigns continue to win new fans for our iconic brands.”
For further information please contact Nestle Press Office on 020 8667 6005 or email email@example.com