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  2. That's a wrap! MEZEAST launches new wrap kits 

That's a wrap! MEZEAST launches new wrap kits 

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MEZEAST, Nestlé's Middle Eastern flavour brand, has relaunched its meal kits to make preparing authentic food at home even easier than before – by including wraps and reducing the cook time to 15 minutes.    

All three of its new wrap kits - Shawarma, Shish, and Harissa – have eight wraps included in the pack and are now available in Tesco and Morrisons.     

The kits serve four, take just 15 minutes to make, and come with authentic seasoning mix, sauce and wraps.    

The move comes after MEZEAST listened to consumer feedback about how it could make its at-home meal packs even better.    

Rachel Butcher, Senior Brand Manager at Nestlé's MEZEAST, said: "At MEZEAST, we aim to share Middle Eastern food culture with as many people as possible. After listening to our consumers about how we could make our packs even better, we knew that adding wraps was the next step to make the kits easier to prepare at home."

"We're excited to share our new and improved kits with families all over the UK so that they can enjoy delicious, Middle Eastern flavours at home."   

MEZEAST Shish Wrap Kit
MEZEAST Shawarma Wrap Kit
MEZEAST Harissa Wrap Kit

 

MEZEAST is a food brand born from the passion for Middle Eastern cuisine, inspired by its aromatic and full of flavour dishes, and a generous and sharing food culture. Middle Eastern food is becoming increasingly popular, according to research 43% of people have not eaten Middle Eastern Cuisine but are interested in trying it and Middle Eastern Ambient Cooking has grown by 178% over the last two years*.    

The MEZEAST range offers a convenient and easy way to cook aromatic Middle Eastern food from the comfort of your own home. The range includes wrap kits, seasoning mix sachets, squeezy sauces, spreads, and pastes.    

Don't forget to look inside the wrap kit for stories of where these dishes came from and find recipe twists and tips for making the best wrap ever!   

The MEZEAST Meal Wrap Kit range is available from Tesco and Morrisons now.  

Notes to Editors

  • 30% of consumers have eaten Middle Eastern Cuisine in the last 3 months, 43% have not eaten Middle Eastern Cuisine, but are interested in eating
    Source: Mintel, World Cuisine Report May 2021, usage of world cuisines at home (2,000 respondents 16+)
  • *Middle Eastern Ambient Cooking has grown at 178% over the last 2 years IRI | Segments | 52 we 26 March 2022

For more information, please contact the Nestlé UK press office at [email protected] or call us on 020 8667 6005.
www.nestle.co.uk

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