Nescafé Original, the nation’s favourite coffee*, is launching its improved recipe with high-quality Arabica beans.
While staying true to the distinctive full and bold flavour its fans know and love, the Nescafé Original signature recipe is now smoother. Carefully selected high-quality Arabica and Robusta coffee beans have been roasted separately using a new roasting technology, creating Nescafé Original’s perfect bold flavour, now with a smoother taste.
Nescafé Original’s improved recipe hits the shelves across the UK and Ireland this month.
Bruna Goncalves, Brand Manager for Nescafé Original at Nestlé UK, said:
“We know that Nescafé Original has many loyal fans and we are always trying to make our products better for them. Following extensive consumer research, we introduced a new roasting technology that improves the taste of our coffee. Our recipe now captures the fullest flavours and aromas of freshly ground coffee, making an even smoother cup of Nescafé Original. We hope coffee drinkers out there will love it as much as we do.”
Nescafé Original coffee beans have been grown, made and packaged in a way that respects the environment and the people who farm the coffee beans.
Nescafé Original coffee jars are made using recycled glass, and a recent Which? research confirmed that the Nescafé Original jar is one of the most recyclable household products, its packaging is 100% recyclable in the UK.
Coffee beans for Nescafé Original are sourced responsibly through the Nescafé Grown Respectfully Plan, ensuring the conservation of natural resources to protect soil health and crop growth.
The Nescafé Grown Respectfully Plan is theworld’s largest coffee sustainability programme, which is now active in 20 countries. Over the past ten years, the Nescafé Grown Respectfully Plan has worked to make the farming and production of coffee for Nescafé products more sustainable, while improving the lives of farmers and the economic and social development of their communities.
Notes to Editors:
*NESCAFÉ ORIGINAL - Nation’s Favourite Coffee Brand - Source IRI: Volume Sales, Hot Coffee, IRI All Outlets & KWP Discounters, 52 w/e 24 Apr, 21.
- Nescafé is one of the world’s most popular coffee brands, enjoyed in more than 180 countries worldwide. Launched over 80 years ago, Nescafé was an instant success. Never before was making coffee so convenient, fast and easy.
- Nescafé was the first coffee to land on the moon and to reach Mount Everest! In 1969, Nescafé joined the crew of Apollo 11, Neil Armstrong, Buzz Aldrin and Michael Collins, in their pioneering mission. Then reached new heights again in 1953, when a trusty little tin of Nescafé accompanied Edmund Hillary and Tenzing Norgay during their record-breaking expedition to Mount Everest.
- More than 5,500 cups of Nescafé instant coffee are consumed every second with different varieties catering to different tastes and preferences around the globe.