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Christmas gifting to start early this year, new survey finds

  • Almost three quarters (72%) of Brits say they value the time spent with friends and family much more since the pandemic began
  • 50% say they will spend more time searching for thoughtful gifts this year
  • Almost half (47%) plan to start Christmas shopping earlier – with 59% looking forward to buying gifts
  • Aero®, the UK’s fastest-growing Top 20 Confectionery brand (+32%)* has collaborated with candle maker Lily-Flame to create a limited-edition, chocolate-scented candle inspired by its premium boxed chocolate sub-brand, Aero® Bliss – perfect for gifting a little bliss to loved ones this year
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The pandemic, lockdowns and separation from family and friends have significantly changed our attitudes and habits toward gifting others, new research** from chocolate brand Aero® Bliss has revealed.

Almost three quarters of the nation (72%) say they value the time spent with friends and family more than ever before, as we place extra importance on “everyday” moments such as eating a meal together or watching television (64%).

Released today, the research finds that while Christmas will likely feel different this year, we’ll be using the lockdown to plan ahead and be less last-minute with our shopping, as 47% of us plan to start gift hunting earlier. Half the population (50%) agrees they will put more time and effort into choosing thoughtful presents that friends and family will love, as opposed to leaving it until the last minute and panic buying, which is usually the case for over a quarter of Brits (27%).

With less than six weeks until the big day itself, we’d usually be preparing for the party season and trips to Santa’s grotto. However, there are still ways to build up some festive cheer, and almost two thirds of Brits (62%) agree that Christmas shopping helps them to get into the holiday spirit.

Hannah Smithson, Brand Manager for Aero said: “We may not be able to get together with family and friends as we’d wish to this festive season, so finding ways of showing people that we’re thinking of them is more important than ever. “Whether it’s leaving a little gift at a neighbour’s door, arranging to meet a friend for a walk or catching up with family online, our delicious boxed chocolates are perfect for gifting a little bliss whatever the occasion. This year, we’re making the Aero Bliss experience even more special by joining up with British candle brand, Lily-Flame, to create a limited-edition chocolate-scented candle.”

Smithson continued: “We believe this beautiful Lily-Flame candle makes the perfect partner to our delicious, velvety milk chocolate bubbles, whether you want to enjoy them with family, gift to loved ones or simply to yourself for a special moment of me-time!”

The Aero Bliss range features Aero Bliss Mixed – including Salted Caramel, Milk Chocolate, and Hazelnut Praline flavoured chocolates, and the NEW Aero Bliss Peppermint. Aero Bliss is available from major supermarkets and convenience stores*** and online at www.aerochocolate.co.uk. Until 31st December when you purchase the new Aero x Lily-Flame Chocolate Bliss candle, you will receive a FREE box of Aero® Bliss chocolates (worth £5.00 RRSP). Chocolate Bliss is available to buy for £8.95 from Lily-Flame.co.uk

For more information, please visit https://www.aerochocolate.co.uk/content/whichaero, or head to @aerochocolateuki on Instagram / @aerobubblychocolate on Facebook.

-ENDS-

*Data Source: MAT % Chg. IRI 03.10.20
** Research conducted by OnePoll, September 2020, 2000 British adults
*** Aero® Bliss Peppermint is exclusive to Tesco ® Reg. Trademark of Société des Produits Nestlé S.A