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KitKat and the hyphen

KitKatNoHyphen
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By Alex Hutchinson
20 October 2016

My colleagues tell me that there is a rumour going around that there used to be a hyphen on KitKat’s wrappers, and that it has mysteriously disappeared in recent years.

I can categorically say that the KitKat name was not hyphenated (either on the UK or US wrappers), and that the only time I have seen the name hyphenated is on one very rare wrapper from the Second World War (which I don’t have a photograph of) and on our 1920s Kit-Cat chocolate boxes.

There isn’t room here for me to upload the many thousands of examples that I have in the company archive, but here are one or two from down the years that show that there is not, and never has been, a hyphen on the KitKat wrapper.

 

 

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