What are we doing about it?
We encourage consumers to introduce more whole grain into their diets in two main ways. Firstly, through product reformulation, we are continually increasing the whole grain content of our breakfast cereals. Whole grain is now the number one ingredient in our cereal brands such as Shredded Wheat, Shreddies and Cheerios.
Secondly, we increase knowledge and awareness of the nutritional benefits of whole grain cereals through our advertising campaigns, research programmes and through Cereal Partners UK’s partnership with the British Dietetic Association.
Although vegetables aren’t part of our product portfolio, we do encourage consumers to eat them through our Maggi range of recipe mixes and meal ideas, many of which encourage the use of fresh vegetables.