Our revised global policy
In 2015, we strengthened our global principles by updating our Marketing Communication to Children policy. The revised policy includes a new rule stating that direct marketing to children from 6 to 12 years of age can only be for products that achieve EU Pledge Nutrition Criteria, or meet Nestlé Nutritional Foundation criteria (pdf,
882Kb) where these don’t exist.
Irrespective of the criteria, we do not direct any marketing communication for biscuits, sugar confectionery and chocolate confectionery products to children under the age of 12, and we do not direct any marketing communications to children in primary schools. This applies to marketing across all channels including TV, radio, print, social media, outdoor, contests, promotions, events and sampling.
In the UK, we adhere to all local laws and self-regulatory codes of conduct including as the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), the UK Code for Broadcast Advertising by the Broadcast Committee of Advertising Practice (BCAP) and OFCOM broadcasting codes, the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008.