Sharing, saving and portions
To help consumers enjoy our confectionery in moderation, we display on-pack messages on relevant confectionery products encouraging them to share or save some for later. This includes ‘Love to Share’ messages on confectionery sold in pouch bags and sharing bags or blocks.
We have also introduced a reseal feature so our packs can be resealed to save for later. This will be rolled-out across confectionery products that contain more than one single serve by the end of 2016. To further encourage sharing and saving, we have designed many of our products to be easily divided into portions, and provide on-pack serving recommendations.
From 2014 onwards, all relevant confectionery products in the UK have displayed messages about sharing and portions.
Read more about our portion guidance.