Calorie reduction

calorie control

Calorie reduction

What is the issue?

Obesity is on the rise in the UK. According to the Health Survey for England, over one in four adults in this country are now obese, and nearly a third of children aged 2-15 are overweight or obese. Being obese and overweight increases the risk of a range of serious diseases such as heart disease, type 2 diabetes and some cancers.

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Why is it important?

Nestlé is a major food manufacturer with a significant influence on consumer diets. As one of the first signatories of the Public Health Responsibility Deal, we are committed to promoting public health in the UK. Under this commitment we have pledged to help our consumers stay healthy by reducing their calorie intake.


  • Achieved
  • By 2014 – All single serve confectionery products to contain no more than 250 calories per serving.

Helping consumers stay within their recommended daily calorie intake.


Enhancing our corporate reputation, demonstrating our commitment to UK Public Health Responsibility Deal.

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What are we doing about it?

By signing up to the Public Health Responsibility Deal, we have committed to the following pledge:

“We will support and enable our customers to eat and drink fewer calories through actions such as product/menu reformulation, reviewing portion sizes, education and information, and actions to shift the marketing mix towards lower calorie options.”

We do this in a number of ways, including reformulating our products to reduce their calorie content, reviewing portion sizes and providing clear advice about portions, and educating and informing consumers to help them make healthier choices.

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Reducing calories – progress highlights

Nestlé UK & Ireland announced in June 2014 that, in line with its Public Health Responsibility Deal commitment, it would reduce the calories in its single serve confectionery products to a maximum of 250kcal per serving. In 2014, we achieved this objective a year ahead of the deadline.

As a result of the work to reduce the calories in our single serve confectionery products to a maximum of 250 calories per serving and other work that we have done between January 2014 and December 2015, we have removed 19.1 billion calories from our confectionery products (1).

Other achievements under our calorie reduction pledge include the following:

• Confectionery: All products that are mainly consumed by children or women already contain no more than 180 calories and 200 calories per serving respectively. We have also increased products with fewer than 110 calories per serving year-on-year since signing the pledge (35%, 54%, 62% volume). 57% of our confectionery product brands have a smaller sized product as part of their range, giving consumers the option of enjoying their favourite products in a less substantial format.
• Ice cream: In 2015, we reduced the calories in our fab ice cream from 90 kcals to 82 kcals per portion.


Graph on calorie reduction 

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Water – a healthy success story

One way we can help consumers make healthy choices and reduce their calorie intake is by offering healthier alternatives to calorie-intensive food and drink. Through Nestlé Waters, we offer a range of bottled water brands, including San Pellegrino, Perrier, Nestlé Pure Life and Buxton, the UK’s most popular British mineral water brand. Bottled water is a growing and successful category in the UK, with consistent double-digit growth since July 2013.

This success reflects a growing health trend in the UK, as consumers move away from sweeter soft drinks in favour of bottled waters.

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What’s next?

We will continue to work in collaboration with government, health authorities, NGOs and industry to address the challenge of obesity in the UK. As part of our reformulation strategies we will continue to invest in innovation and renovation that has the effect of removing calories from our products, where appropriate, and that still maintains the taste and quality enjoyed by our consumers.

We will also continue to offer lower-calorie alternatives and smaller-portion alternatives to our standard products.


1. Calculated using 2014 vs 2015 nutrient changes and 2014 sales data. The calorie reductions are not cumulative.