Easter fish and Easter shoes

Did you know that before the First World War it was almost as common to see chocolate shoes and fish for Easter as it was to see chocolate Easter eggs? We’ve posted a few images from our archive so that you can see them for yourself. You may notice that even the Easter bunny has become a hare instead of a rabbit. Traditionally the festival of Easter was celebrated with slightly more literal references to the Easter story (cockerels and fish both make an appearance) and a lot of Easter eggs were made of card with assortment chocolates inside. The Easter egg didn’t become the firm favourite until after the war.