Why go round when you can go ‘sqround’?

Apr 8, 2016


In the latest innovation from Nestlé Professional® comes the launch of the brand NEW NESCAFÉ® ‘sqround’ packaging.

The traditional design has been replaced with a curvy newcomer that merges the benefits of ‘square’ with ‘round’ and is at the forefront of ease and convenience.

The new, (s)ground-breaking packaging offers a contemporary look and is simple to hold, pour and store, while the hinged lid seals in flavour. 

Lynn Little, Standard Ingredients Lead at Nestlé Professional® explains that the inspiration for sqround has stemmed from research and insights. 

She says: “At Nestlé Professional®, we’re continually looking for fresh reinvigoration in the category and sometimes the simplest ideas make the biggest impact.  We’ve listened to customer feedback to develop solutions to seal in flavour and streamline efficiency and ease of use.”

“Our new ‘sqround’ tin will completely transform how users are able to serve, store and present coffee.  From ‘lost lids’ to ‘hard to grasp’ tins, we know from our customers that it’s the small things that often present irritating challenges, but the new tin means these frustrations will now be a thing of the past."