In March, Nestlé introduced a world-first, the new 30% less sugar Milkybar Wowsomes range, the first chocolate bars to use a ground-breaking sugar reduction technique.
This week, Nestlé UK & Ireland’s Milkybar brand team is proud to introduce the first TV ad for the innovative chocolate bar.
Milkybar Wowsomes was created on the premise of “Why not?”. A campaign that saw no reason why a chocolate bar with 30% less sugar couldn’t be as tasty as other higher sugar chocolate bars.
The ad is now live across a variety of channels and can be seen in the ad breaks of popular TV shows including This Morning, Emmerdale, Sunday Brunch and The Big Bang Theory.
Rosamunde Hobson – Brand Manager, Milkybar said:
“We’re excited to go live with our media campaign to support the launch of new Milkybar Wowsomes. Our campaign celebrates opportunities that come with simply asking, ‘Why not?’ and views the world through the eyes of a child. Asking ‘why not’ was fundamental in the creation of the Wowsomes range, with 30% less sugar but still 100% delicious.”
Watch the ad here: