Shop Wars apprentice style to benefit Down Syndrome Ireland

Oct 13, 2017

Move over Lord Sugar! Nestlé Ireland staff competed in a fierce Shop Wars competition in a drive to raise money for Down Syndrome Ireland (DSI). Two teams took over and ran two DSI charity shops in Dublin for one day on Friday 13th October with the team raising the most money in their shop crowned the winner. The charity shop challenge involved two DSI shops, one in the heart of Dublin at the historic GPO (General Post Office) and the other in the Dublin suburb, Kimmage.  Teams devised lots of activity to attract customers including raffles, sweet treats and new stock.

Over 30 colleagues from across Nestlé Ireland’s business were involved using their marketing, in-store activation and shopper insight skills in an effort to get customers into the stores to purchase the items on sale. The two teams have pulled out all the stops with preparations underway for weeks to make the initiative a huge success – with Team GPO even arranging outdoor advertising to draw attention to the special offers in their shop!  

  • The Team Kimmage’s shop event focused on Halloween with lots tricks and treats up their sleeve, playing on the spookiness of Friday 13th. Customers who donated €2 instore were for a chance of winning prizes such as; Sleeping Beauty panto family tickets vouchers and of course delicious Nestlé chocolate, sweets and coffee. To top it all off the team had a special appearance from Big Bird to wow shoppers and will have an array of some of the scariest Halloween costumes for kids and adults this spooky season.
  • Team GPO team aimed to race to raise cash by offering pre-Christmas bargains. With the stock decked out for Christmas it offered lots of new stocking fillers to get ahead of the shopping rush. Other goodies up for grabs will include; lots of shopping vouchers, gift hampers, plus sweet treats with each purchase made in store on Friday. The GPO team will also had surprise celebrity comedian and radio host Al Porter join them on the day.

Nestlé’s employees in Ireland have committed to raise €70,000 for Down Syndrome Ireland (DSI) in a two year staff Charity of the Year partnership. The partnership involves over 700 employees from Nestlé Ireland, Citywest and Nestlé's Wyeth Nutrition infant formula plant in Askeaton, Co. Limerick raising funds to benefit the services and supports provided by DSI for families with Down syndrome. DSI supports over 3,500 members across Ireland through its specialist services in healthcare, education, early development, speech and language therapy and independence.