Nestlé Ireland removes all artificial colours, flavours and preservatives from its products

Mar 2, 2012

• Nestlé Ireland first major confectioner to remove artificial ingredients from entire range

• No more artificial colours, flavours and preservatives

KIT KAT, ROWNTREE’S and AERO manufacturer, Nestlé Confectionery today announced it has become the first major confectioner to remove artificial colours, flavours and preservatives from its entire confectionery range. 

Nestlé Crunch was confirmed  as the last of the 79 products to become ‘no arts’, signalling the end of extensive research and product development that started in 2005 which has seen more than 80 ingredients being replaced with alternatives.

Concentrates of fruit, vegetables and edible plants such as carrot, hibiscus, radish safflower and lemon are a few examples of ingredients used to impart their characteristic colours and these have been used in some of Ireland’s favourite treats such as SMARTIES.

Oliver Sutherland, Country Manager, Nestlé Ireland, said:

“This is a significant milestone in our 100 year history in Ireland.  Nestlé is proud to be the only major confectionery company in the Ireland to be 100% free of artificial preservatives, flavours or colours across the entire portfolio.  To achieve this, Nestlé Ireland and our suppliers have worked very hard ensuring we don’t compromise and we maintain the same quality and taste of all our brands.”  

The changes were made in response to consumers demanding fewer artificial ingredients in their foods and a commitment by Nestlé Confectionery to find alternatives to artificial colours, flavours and preservatives.  Consumer research revealed three quarters (74%) of us now look for products free from artificial additives when buying confectionery.

Marcelo Melchior, Head of the Confectionery Strategic Business Unit, Nestlé said:

“While pleasure will always be our priority for confectionery, a responsible approach towards our portfolio will help us to be recognised as offering the confectionery brands consumers feel good about purchasing.”

The No Arts achievement is added to the list of highlights as part of the ongoing work Nestlé Confectionery has undertaken in recent years.  These include:

• In 2006, Nestlé was the first confectioner to place calorie information on front of pack across its portfolio

• In 2009, Nestlé Confectionery re-launched its chocolate biscuit bar range. Blue Riband, Breakaway, Toffee Crisp and Drifter contain 99 calories with no impact on taste. 

Kit Kat 2 Finger is 107 calories.