Last week’s episode of Hunted kicked off NESCAFÉ Azera’s sponsorship of Channel 4 Adventures. Over the course of 2018, NESCAFÉ Azera will sponsor other Channel 4 Adventures programmes in the prime-time 7pm – 10pm slot including Celebrity Island with Bear Grylls, Amazon Adventure, My Family and the Galapagos and many more.
Thomas Pearce, NESCAFÉ Azera brand manager said: “The Channel 4 Adventures slot is the perfect fit for NESCAFÉ Azera, reaching over 28 million consumers throughout the campaign and helping us to build awareness with our younger target audience. We look forward to an exciting year ahead with a number of campaigns to build the brand.”
Since its launch, Hunted has broken boundaries to be one of the most creatively innovative and talked about TV shows in over a decade, regularly attracting a huge number of younger viewers. The real-life thriller sees ordinary people go on the run from a team of expert hunters.