Nestlé UK and Ireland is launching a new bar to join its popular KITKAT Chunky range, and it’s inspired by a much-loved dessert – the New York cheesecake!
This brand new variant has the perfect balance of the taste of sweet vanilla and tanginess consumers would expect from a New York cheesecake dessert and will be tapping into the growing trend for American inspired products.
The KITKAT Chunky New York Cheesecake launch forms part of the brand’s strategy to excite consumers by rotating new flavours each year. Last year’s variant, KITKAT Chunky Cookie Dough, was the biggest chocolate singles launch in 2016*, proving consumers love to try new flavours from the brand.
Ellie Worley, KITKAT Senior Brand Manager, Nestlé UK & Ireland, said:
“Following the incredible success of KITKAT Chunky Cookie Dough last year, we’ve seen a surge in demand for American inspired flavours in confectionery. KITKAT Chunky New York Cheesecake taps into this trend, and has really captured the imagination of the UK public.
The combination of smooth milk chocolate and crispy wafer, with a thick layer of creamy vanilla cheesecake filling is proving very popular with consumers who’ve already managed to get their hands on a bar!”
The new bar will be available in all major retailers from 18th September and can be identified by an eye-catching pack design illustrating the iconic New York Skyline coupled with a delicious shot of the product.
KITKAT has been around for more than 80 years and continues to be hugely popular.
KITKAT Chunky was launched in 1999 and over the years it has been frequently innovated to deliver exciting flavours, such as Peanut Butter, Hazelnut, Coconut, Choc Fudge among many.
ENDS
For more information on the Nestlé Confectionery range please contact:
Nestlé UK Press Office on 020 8667 6005 or email [email protected]
*IRI extended snack outlets value sales data to 52 w/e 31st Dec 2016, KITKAT Chunky Cookie Dough single, confectionery new product launches.