Nestlé's first super-premium chocolate goes global

To Press Releases listSep 30, 2015

Cailler, the authentic Swiss chocolate brand from Nestlé is going global with Amazon as its primary retailer.

Nestlé will now sell Cailler chocolate in the United Kingdom, Germany and United States, with China distribution beginning in mid-November.

The brand will will also be sold through travel retail outlets in major airports in Geneva, Zurich, Dubai and Singapore, as well as at Maison Cailler in Broc, Switzerland. Cailler chocolate was first created in 1819 by M. Francois-Louis Cailler.

In the years since, his recipes have been passed on from generation to generation and have been crafted in “Maison Cailler” in Broc since 1898.

“For the past 200 years our Cailler chocolates have been made in Switzerland,” said Sandra Martinez, head of the Confectionery Strategic Business Unit at Nestlé. “Cailler is part of our heritage. Each year more than 400,000 people come to Broc to taste our chocolate. Now chocolate lovers in the UK, Germany, USA and China can discover uniquely creamy and beautiful Cailler Swiss chocolate in their homes.”

Cailler chocolates are made from some of the finest ingredients including cocoa beans from the Nestlé Cocoa Plan*, roasted hazelnuts and almonds, and milk collected within 20 miles of Maison Cailler in Broc.

The chocolates are available in 16 and 25 piece boxes, in four assortments: Signature Selection; Milk Chocolate Selection; Praliné Selection; and Dark Chocolate Selection and true to the brand’s Swiss heritage, the front of each box displays hand-designed artwork by paper-cut artist, Marianne Dubuis.

In addition a choice of eight bar varieties will also be available on Amazon.

ENDS

For further information please contact: Nestlé UK Press Office on 020 8667 6005 or email at nestleukpressoffice@uk.nestle.com

For more information about Cailler chocolates and the Maison Cailler, please visit:

www.cailler.com  

www.facebook.com/caillerchocolate

 www.instagram.com/caillerchocolate

 www.pinterest.com/caillerchocolat

 * All cocoa for Cailler chocolate is sourced only through the Nestlé Cocoa Plan and is 100% UTZ certified. The Nestlé Cocoa Plan focuses on helping farmers run profitable farms, improve social conditions and source good quality, sustainable cocoa for our products.

For more information visit: http://www.nestlecocoaplan.com/