The UK Public Health Responsibility Deal
In the UK, we have signed up to the government’s Public Health Responsibility Deal, through which partner businesses make a series of pledges to help improve public health. The deal includes a new salt reduction pledge to support the UK’s public health goal of consuming no more than 6g of salt per person per day. This replaces the 2012 salt reduction pledge that we had previously signed up to.
Food companies signing up to the pledge commit to achieving a series of targets for reducing salt levels across 76 food categories by December 2017. We have products in 14 of those categories and, of these, seven already meet the 2017 targets. Work is currently ongoing to meet the targets in the other categories.