Product reformulation highlights
To make sure our products for children include healthier choices and meet the requirements of NNPS, we introduced a number of key product reformulations in 2015.
Confectionery and ice-cream
• Following the launch of Milkybar, Fab and Nobbly Bobbly ice lolly minis, Rowntrees Randoms mini ice lolly launched in 2015 containing 42 kcal per portion and around half the size of the standard top selling ice lollies.
• For Easter, Halloween and Christmas 2015, we reduced the weight of our small seasonal children’s confectionery items by an average by of 16% in order to meet the Nestlé children’s NF criteria. This resulted in the removal of 54 tonnes of sugar, 7.6 tonnes of saturated fat, as well as a reduction of 494 million calories.
(Calculated using 2014 vs 2015 nutrient changes and 2014 sales data. The figures reductions are not cumulative. Products reformulated include Smarties Choc Chick, Smarties Easter Friends, Smarties Santas Friends, Smarties Halloween Pumpkin, Smarties Penguin, Milky Bar Ghost, Milky Bar Bunny, Milky Bar Santas Friends, Milky Bar Easter Friends).