Encouraging consumers to recycle plastics
We know that our consumers are keen to recycle more. However, plastic recycling is an area that is often misunderstood, with many consumers confused about which plastics can be recycled, or unaware that plastic packaging can be recycled at all.
To help address the issue, we supported Pledge4Plastics, a national initiative launched by Recoup, the UK members-based plastics recycling organisation. The aim of Pledge4Plastics is to raise consumer awareness of the need to recycle plastic packaging, and to give them a better understanding of which plastics can be recycled through local authority collection services.