Milkybar is one of the UK and Ireland's best loved brands, and is the No.1 White Chocolate brand. Launched in 1936, Milkybar is enjoyed by both kids and adults alike, and is Nestle Confectionery's 11th oldest brand.  The well known Milkybar kid first made an appearance in 1961, and is celebrating his 50th birthday in 2011. There have been many Milkybar Kids over the past 49 years, the first of which was played by Terry Brooks with the most recent kid played by William Ray.

Milkybar is available in a large number of different packs, including Milkybar Buttons, Milkybar Kid Bar and the recently introduced Milkybar Giant Buttons Sharing Bag. In 2009, there were over 1.7 billion Milkybar Buttons sold in the UK. That's enough for every man, woman and child in the UK to have 27 Buttons each! Milkybar also has an exciting Easter and Christmas range, including Milkybar boxed Eggs, Milkybar Mini Eggs, and recently Bluebell the cow chocolate hollow figure.

In 2007 Milkybar became the 1st Confectionery brand to be made using only natural ingredients.

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