Smarties are one of Britain’s best-loved brands. There are eight colours to choose from; red, orange, blue, green, yellow, pink, violet and brown. The orange Smartie is flavoured with natural orange oil.
Smarties are not only fun to play with, but have also contained no artificial colours or flavours since 2006.
Smarties are available in the tube format (single tube or multipack), a bag of mini cartons perfect for parties or Halloween, and in sharing bags. Smarties is also one of the biggest selling boxed Easter eggs and at Christmas has special packs available; Giant Tubes and Novelties.
Smarties is one of our oldest brands. Originally introduced by Rowntree’s in 1882 as “Chocolate Beans”, they were re-branded in 1937 as Smarties.