1920 - 1940


Plain York and York Motoring 1925



Launched by Rowntree's of York in 1925, Plain York and York Motoring chocolate were an attempt to get into the chocolate block market which was dominated by their competitors at the time.


York Milk Jan 1928



York Milk was advertised in cinemas in 1929 with the first moving picture advertisement with synchronised sound ever produced; watch it online here.


Black Magic 1933



The classic boxed chocolate was launched in 1933.


Fox's Glacier Fruits 1934



Fox's Glacier Fruits were sold to Northern Foods in 2001.


Aero 1935



The first bubbly chocolate is still made at its home factory in Yorkshire.


Chocolate Crisp 1935 (re-named Kit Kat in 1937)



Chocolate Crisp was originally launched as a chocolate bar for a man to take to work in his lunch box (or "pack up" as we say in Yorkshire). Read more about the brand's history here.


Blue Riband 1936



Blue Riband was originally launched by Gray Dunn, who were bought by Rowntree's.


Dairy Box 1936



Dairy Box was launched as a milk chocolate variant of Black Magic three years after the latters creation.


Milkybar 1936



Production stopped in 1940 due to wartime shortages, but resumed in 1956 after the end of sweet rationing. Milkybar is now made at our York factory.


Quality Street 1936



Quality Street was launched by Mackintosh's of Halifax, and is still made at its home factory in West Yorkshire.


Rolo 1937



Rolo was launched by Mackintosh's of Halifax at their Norwich factory. Sadly the Norwich factory was destroyed by bombing in 1942.


Kit Kat 1937 (originally launched as Chocolate Crisp in 1935)



Chocolate Crisp was originally launched as a chocolate bar for a man to take to work in his lunch box (or "pack up" as we say in Yorkshire). Its name changed to Kit Kat Chocolate Crisp in 1937. Read more about the brand's history, and why it changed its name, here.


Smarties Chocolate Beans 1937 (previously known as Chocolate Beans)



Now known as Smarties, we've been making a chocolate bean type sweet since at least 1882, but possibly earlier. Follow this link for a full history.


Toff-O-Luxe tube 1939?



Our archivist believes that Toffee De Luxe was released in tubes in 1939 with the modified name of Toff-O-Luxe; it would later become Toffo. She's still investigating the date of this product, so if you have evidence of an earlier date, why not tweet it to us @NestleUkNews