Our Insight and Learning Centre, located in York, is one of a worldwide series of centres established to provide retailers with the strategic insight to optimise their sales while growing Nestlé’s range of products in stores.
The Insight centre helps bring research to life by combining leading consumer and shopper research with cutting edge digital technology, the centres are used to demonstrate how people behave when shopping and when using Nestlé products at home.
Originally built in 2008 for confectionery products, the Insight Centre has now trebled in size to cover Nestlé UK and Ireland’s entire product range including coffee, cereals, pet food and waters. The new extension opened in May 2011 and features an Imax cinema, replica living room and working kitchen, full size convenience store, and digital media area.
We are the only company in the UK to offer retailer's strategic shopper insights in this state-of-the-art learning environment.