UK MEDIA STATEMENT ON 2009 RESULTS – 19 FEBRUARY 2010
February 19, 2010
Following the announcement of Nestlé SA’s 2009 results Paul Grimwood, Chief Executive, Nestlé UK & Ireland said:
“In a challenging economic climate, Nestlé UK and Ireland produced a good 2009 performance. By investing more than ever in our world–class brands and by driving through greater efficiencies we were able to achieve strong results in both our core coffee and confectionery businesses.
In 2010 the outlook remains tough. UK consumers are more price–conscious than ever and the retail market continues to be intensely competitive. In order to succeed in this climate we will focus on delighting consumers with some of the best brands in the market.
Some of the highlights were:
NESCAFÉ® is the UK’s best–selling coffee brand. In September we launched the NESCAFÉ®, Coffee At Its Brightest™ marketing campaign, the biggest investment in the brand for 20 years. The iconic campaign is already having a positive impact on the brand’s market share.
Our NESCAFÉ® Dolce Gusto® coffee system also continues to build on its success. We are the UK’s number one in–home coffee system, with a 33.8% share of machines sold, and sales of our pods are up 28%.
Our flagship confectionery brand, KITKAT® continues to deliver very strong results, with sales up 5.3% in 2009.
We launched ROWNTREE’S® Randoms™, a new fruit jelly sweet with no artificial colours in May. Its launch has helped boost sales for the ROWNTREE’S® brand by 10% in 2009, and 17% in the last three months of the year.
